dechezette

05 November 11

Jonathan Ive - Tribute to Steve Jobs

06 May 11

Old Spice Spawns Trend of Men You’ll Never Be

I saw all of these spots within 10 minutes of each other tonight.

09 March 11

The Future Brought to You by Corning?!

There’s definitely a lot of future tech thinking in this video that we’ve seen before. But what really intrigues me is who the video was produced by - Corning. Not really familiar with the company, but they seem to be looking to shift perceptions of the company - Corningware (for your kitchen) or geeks in lab coats vs. the company that’s bringing you the kitchen of the future … and beyond.

Interesting approach in making technology “invisible” with mostly translucent interfaces throughout the video. Feels both high-tech and unobtrusive.

They might have thought about putting a little of that UI love into their 1990’s style website though.

06 March 11

Windows Phone 7 Ad Promotes the OS

I was impressed on day one with the demo I saw of Windows Phone 7. One of the biggest accomplishments was the execution of a brief that, I could only imagine, said “I can’t look like the iPhone”. In so many ways the UI is the antithesis of the iPhone, yet just as beautiful and fluid in its own way.

And while I haven’t been impressed with the on-air spots to promote the phone - they did do a great job of distilling down a way to position the product in a consumer marketplace that doesn’t know what to make of any smartphone that isn’t the iPhone: a fast phone let’s you get back to what’s important in life. They’ve had banner ads that challenge you to literally compare your phone’s speed to Win Phone 7. And then there’s the commercial below that talks about the efficiency of the UI.

Then along comes their most recent spot (above). You can feel the pull of Apple with the focus on the product. But unlike Apple’s straight-on shots of the phone, or more specifically the apps, this phone is floating through space, and is equal part apps and OS.

Their throwing a lot of stuff at the wall right now to see what sticks. It will be interesting to see what does.

26 October 10

Design Management Insights from BMW’s Former Chief of Design

This interview with former BMW Chief of Design Chris Bangle reveals some universal creative principles for creating and managing a culture of design.

Break down the walls between your teams, but ...

During the true development process there’s no reason to hide things. However, keep the board of directors and the marketing guys at bay - you can’t create life under an atmosphere of ‘no’.

Balance your race-horses with thinkers

First and foremost you want designers to bring energy to the table ... those are the race-horses - you just want to turn them loose. But you also want to make sure you get the deep thinkers in there, the artistic ones, who are sometimes shy and often intimidated by the aggressiveness of the other types. But they’re often the quiet sleeper ones that come up with that deep deep idea.

Having the power to let go

When you are on a model, you are the design chief - you have to know you have that power. Yet, design chiefs, if they do their job right, need to become experts at letting go.

Get deeper inside your team’s heads

My job is to help you do your job. However I’m going to open up your drawers and see what you’ve got stashed away that you’re not doing. What is it that you want to do that someone is not letting you do, that you’re dreaming of doing, but don’t have the courage to put up on the wall?

Open your horizons

If you like cars you have to appreciate all of them - for what it took to make them. Even the cars that are butt-ugly - there was a design team that put a lot of love into that. Try to understand it from their point of view - their limitations - and see what you can learn from that.

via PSFK