09 February 09
Branding Metallica
A few months ago I was listening to an episode of Business Week’s Innovation of the Week podcast where David Turner from the branding agency Turner Duckworth was talking about designing the packaging for Metallica’s Death Magnetic CD. Yes, I just used the words “innovation”, “branding”, and “Metallica” in the same sentence.
Turner Duckworth is an agency that is based out of London and San Francisco and boasts the revamp of the Coke brand amongst recent projects. It’s interesting to hear how Metallica was savvy enough to not only look outside the music industry for inspiration, but turn to a branding agency of all places.
The concept as described on the podcast sounded a bit uninspiring to be honest. But I recently saw the execution and think that it’s quite beautiful.
Check out the podcast: Business Week—Innovation of the Week
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