Photography Tone does an amazing job of capturing the energy, the grit, and the haze of New York nightlife.
Check out his site for regular updates of his nights out on the town.
Check out more of Kevin’s work on his site.
HTC has been slowly expanding its brand awareness beyond techies into the mass market mindshare. This recent spot is a great move in that effort. They’ve injected just the right amount of hipness as to not alienate the non-hip while making all the other players (except for Apple) look ordinary. It’s a spot that’s easy to connect to.
Their tagline “Quietly Brilliant” speaks to how they’ve been an understated innovator. I suspect that that will change as they gain ground in the marketplace.
You don’t need to get a phone. You need a phone that gets you.
Love it.
Sparks went off when MasterCard’s Worldwide CMO Larry Flanagan realized that when you provide value to consumers you’ll have their attention.
Larry’s realization seems to align with a previous post I did that talks about how that’s exactly what MasterCard hasn’t been doing.
I have to admit the demo of the Priceless Picks iPhone app caught my eye. But after playing with it I realized that it’s just more of the same fluffy, 3D, useless crap - the user reviews seem to agree.
I continue to be disappointed with how MasterCard fails to bring to life one of the most icon brand platforms in recent history. Truly priceless indeed.
When doing some financial research recently, I came across a bank that I had never heard of before: Ally Bank.
I was impressed with how frank and human the language on their site was. I was even more impressed with the interest rates and terms they had for their banking products.
Thinking that this was too good to be true, I decided to do some digging. Turns out Ally is the newly-rebranded GMAC. GMAC as in General Motors, as in the bank that’s received two government bailouts.
I also then made the connection to the sponsor of one of my regular podcasts, NPR’s Planet Money. Well, the other shoe finally dropped, and Planet Money decided to do a program on GMAC last week as they’ve gone back to the government for a third bailout.
Kudos to the team for tackling the tough issue of critically reporting on a major sponsor.
You can listen to the podcast here.