Rarely do banner ads get my attention. The latest campaign from eBay stopped me in my tracks. They’re beautifully designed, well conceived, and engaging. This one was a quick cooking lesson in seared sea scallops. You can roll over each of the items to see average prices, and click to search for them on eBay. These are great examples of acknowledging that consumers will engage with your brand if you are providing something of value - rather than just broadcasting your marketing message.
The FeedRead is a selection of items of interest that have actually made their way to my eyeballs from my bottomless feed (or have resulted from a random linkage therein).
I mysteriously found this shared presentation in Google Docs. Turns out it was presented by Andy Berndt and Tom Uglow from Google Creative Lab at Advertising Week 2009 in September. Great examples of how people, brands, and even Google are using Google’s open technology to build great and unexpected stuff.
Will the Apple Tablet create the digital marketplace for comic books? The Chicago Sun Times takes a poke at that. Lots going on in the e-Reader market on almost a weekly basis these days.
Social Business Design agency The Dachis Group launched their new site (dubbed Collaboratory) as a way to practice what they preach. Here’s partner David Armano’s description of the site’s mission.
My Architect
From the TED archives: Nathaniel Kahn previews moments from the documentary movie that he created about his father, the famous architect, Louis Kahn. Nathaniel talks about how he approached the film like a personal journey, always moving forward and never revisiting his subjects. If you haven’t seen this movie, rent it. Powerful, powerful stuff. The last clip in particular here always chokes me up.
HTC has been slowly expanding its brand awareness beyond techies into the mass market mindshare. This recent spot is a great move in that effort. They’ve injected just the right amount of hipness as to not alienate the non-hip while making all the other players (except for Apple) look ordinary. It’s a spot that’s easy to connect to.
Their tagline “Quietly Brilliant” speaks to how they’ve been an understated innovator. I suspect that that will change as they gain ground in the marketplace.
You don’t need to get a phone. You need a phone that gets you.
