12 June 09
Boom Boom Pow
Not a huge fan of The Black Eyed Peas, but there’s some nice visual design and digital effects happening in this video. And hey, they use auto-tune!
posted to
Design,
Film & Motion Design
June 2009
09 June 09
Mommy Blogging: A Force on the Rise
With the rise of social media, ad blockers, time-shifting, and the decline of newspapers and magazines, the industry is frequently speculating if advertising is dead. The question really is, “how is advertising transforming and redefining itself.”
This AdAge spot presents one of the more powerful forces in this movement: Mommy Bloggers. When you have Walmart, the world’s largest retailer, promoting and listening-in to this group, you know it’s big.
Move over gadget-freaks and car enthusiasts.
posted to
Advertising,
Social Media
04 June 09
Great Ideas Come From Great Insights
I have to be honest, I’ve never looked at Coors marketing as innovative. But after watching this video I found myself impressed with their philosophy and standards around creating great ideas.
Patrick Edson, MillerCoors VP of Marketing Innovation, talks about how the these great ideas come from the 20% of insights that few have. The insights that are about understanding beyond the obvious and about what’s not being said by your customers.
Good stuff.