The FeedRead is a selection of items of interest that have actually made their way to my eyeballs from my bottoms feed, or have resulted from a random linkage therein. I got knocked down by a cold last week, so I’m playing a little catch up with this week’s post.
Days after this was written, Typekit and FontFont announced a partnership. The Typekit movement seems to be making some big strides to bring us a more typographically friendly web.
Can crowdsourcing work as the paradigm for an ad agency? Well, seeing how ad agencies are grasping at straws to figure out how to reinvent themselves, I guess it’s time to try anything.
Great presentation from the iPhone Games Bulletin‘s Stuart Dredge. This is a quick look at the five most significant apps stores and how games break down on price, developer, and genre. No surprise that Apple is in the lead here and driving the market.
Beautiful visualization of an interview with John Lennon informally taken by a 14-year old Beatles fanatic who somehow managed to sneak into Lennon’s hotel room. The illustrations here are reminiscent of Push Pin Studios and Terry Gilliam’s Monty Python work.
It’s impressive to see an old scratchy lo-fi voice interview be brought to life in such a dynamic way. It’s also fun to see Gilliam’s collage style taken to a new place and fused with more contemporary techniques. The group managed to get a serious message across with an almost humorous and whimsical approach.
AOL CEO Tim Armstrong introduces the new AOL brand identity to employees in this video. The brand is supposed to officially launch in December.
There’s a few interesting treatments in there, but there’s also quite a bit that feels lackluster and stock. As far as employee communications go, I hope this was broadcast with some other supporting documentation, as all this video really says is “hey, we’ve got a new brand identity”.
I’m interested to see if this identity feels as dynamic in the places that it’s going to live the most: the upper left corner of their digital properties.
Rarely do banner ads get my attention. The latest campaign from eBay stopped me in my tracks. They’re beautifully designed, well conceived, and engaging. This one was a quick cooking lesson in seared sea scallops. You can roll over each of the items to see average prices, and click to search for them on eBay. These are great examples of acknowledging that consumers will engage with your brand if you are providing something of value - rather than just broadcasting your marketing message.
