Rory Sutherland uses some comical examples to point out that small, inexpensive solutions can often be more memorable and effective at solving big problems than more forceful and expensive solutions.
He suggests the creation of a new role, the Chief Detail Officer — someone who can focus their attention (and budget) at creating multitudes of “cheap” tactical solutions
Tokujin’s very diverse body of work masterfully exists as both amazing works of design and art. Very few are truly able to achieve this without a feeling of self-indulgence. This display (just like all of his other work) is just so damn elegant too.
See more of his work at his company’s site.
LEGO has finally made their move into MMOG. Bring all the creativity you’ve applied to your real world LEGO creations into LEGO Universe.
Beyond the obvious revenue stream that they’ll be banking from the addictive nature of sites like these. LEGO will be gaining a real time R&D platform for future products.
Me predicts that this is going to be HUGE. Oh, and I think kids will like it too.
Over the past couple of weeks two proof-of-concept videos have been making the rounds that give a glimpse at where a tablet-centric magazine experience might go.
Here’s a look at both…
Rarely do banner ads get my attention. The latest campaign from eBay stopped me in my tracks. They’re beautifully designed, well conceived, and engaging. This one was a quick cooking lesson in seared sea scallops. You can roll over each of the items to see average prices, and click to search for them on eBay. These are great examples of acknowledging that consumers will engage with your brand if you are providing something of value - rather than just broadcasting your marketing message.