dechezette

06 February 09

NEWWORK

I usually find it quite pointless when magazines try to recreate a print experience online. NEWWORK is one of the few exceptions I’ve seen. The site is a simple side scrolling experience with an elegant semi-translucent overlay of the issue number. The large-format pages actually reduce down very well, and the site does a great job of letting the viewer experiencing the magazine in a totally different way.

Visit http://www.newworkmag.com

04 February 09

Breadcrumbs 2.0

Edmunds.com has incorporated an interesting UI innovation with their breadcrumbing where the breadcrumbs also act as a sort of search filter.

This approach works particularly well in situations where you’re browsing product catalogs. In the case of Edmunds.com you can easily toggle between years, models, and makes. I could also see it having interesting implications on search results pages.

Beware applying this to breadcrumbs across the board. My team at Sequel tried this technique with a large corporate site and it didn’t quite translate. It ended up feeling superfluous.

03 February 09

Browse Great Interaction Design at Konigi

Someone at the office recently pointed me to a great resource for interaction design. Konigi collects great examples of interaction techniques, interactive design, and how-to’s from around the web. You won’t find burning points of view or an active dialog here, but you will get a simply organized, easy to browse, powerful visual reference that should prove extremely useful for design research and internal conversation starters.

Check out konigi.com

24 January 09

Head to the Beach with Hollister

Last summer when shopping for some flip flops I found myself wandering into a Hollister store at the mall. I have to say that it was one of the more immersive brand experiences that I’ve had in a while.

With shuttered windows, teal flooring, and cozy lounge chairs, the store both inside and out resembles a Southern California beach shack. The inside was dimly lit, music was cranked and the Hollister signature scent filled the air.

Their e-Commerce website does a great job carrying over the brand image online.

If you get the chance I recommend visiting the store. You’ll likely be feeling your age, but it will be hard to not be impressed.

Wikipedia has some background info on the Hollister story.

19 January 09

Pretty Loaded

Big Spaceship is curating a site where agencies (or anyone) can submit Flash pre-loaders. It’s quite fun and hypnotizing to watch as each pre-loader loads the next. See if you can guess the brand or the client without looking in the bottom left. Pretty cool. http://www.prettyloaded.com/