Rory Sutherland uses some comical examples to point out that small, inexpensive solutions can often be more memorable and effective at solving big problems than more forceful and expensive solutions.
He suggests the creation of a new role, the Chief Detail Officer — someone who can focus their attention (and budget) at creating multitudes of “cheap” tactical solutions
Last week the folks at Wired unveiled their vision for the tablet version of Wired.
As other publishers have demoed their tablet vision over the past few months, there’s nothing really new that we’re seeing here. But that’s likely because Wired is one of the first to get past the prototype and into a live product. No small feat.
The content is created in Adobe InDesign(!) and powered by an AIR app. I think I just heard a collective sigh of relief from print designers.
Editor Chris Anderson sees this (as do the other publishers) as an opportunity to “reset the economics” of publishing, and give people an experience that they’re willing to pay for.
As I look at the stack of un-read copies Wired in my office, who knows, maybe I’ll bite when I get my iPad.
Love it or hate it, advertising is a medium that attempts to influence every aspect of our lives. Why is it then that in a nation as diverse as the US, the make up of the creatives that craft those messages lacks that same diversity?
Enter Adversi+y. Adversi+y partners with organizations to try to reach kids while they’re in high school to education them on opportunities in the field of advertising—helps them connect the dots between that cartooning skill and what it means to be an art director. Getting to kids before college helps them know what their options are before they’ve sunk the time and money into another higher education route.
Great organization. Great cause.
A big win for Adversi+y in 2008 was their backing from The One Show. Shortly after celebrating the one year anniversary of this partnership The One Show pulled the plug, citing financial difficulties.
Last month Advertising Age caught up with 27 year old founder Julius Dunn II to talk about their mission and the failed partnership. Check out the video.
First let me say that these video shorts are flat out beautiful.
That said ... when the average folk don’t even know what a browser is, I’m wondering how these videos are helping. Furthermore they don’t seem to deliver on BBH Lab’s mission of creating “new models around technology, entertainment and brands.” Maybe I’m missing some context.
They sure are purdy though.
For years we’ve been hearing about the promise of smart pen technology, but it has yet to really catch on. My inner-geek loved watching the video above, yet I’m still very skeptical that this technology will reach the masses. The biggest hurdle in my opinion is the need for specially coded paper. The other is the rise of the smartphone.
Beyond the presented applications to academia and the translation functionality, the commercial examples here are weak.
I still haven’t given up on these buggers - just don’t think they’ve nailed it yet.