dechezette

09 June 09

Mommy Blogging: A Force on the Rise

With the rise of social media, ad blockers, time-shifting, and the decline of newspapers and magazines, the industry is frequently speculating if advertising is dead. The question really is, “how is advertising transforming and redefining itself.”

This AdAge spot presents one of the more powerful forces in this movement: Mommy Bloggers. When you have Walmart, the world’s largest retailer, promoting and listening-in to this group, you know it’s big.

Move over gadget-freaks and car enthusiasts.

04 June 09

Great Ideas Come From Great Insights

I have to be honest, I’ve never looked at Coors marketing as innovative. But after watching this video I found myself impressed with their philosophy and standards around creating great ideas.

Patrick Edson, MillerCoors VP of Marketing Innovation, talks about how the these great ideas come from the 20% of insights that few have. The insights that are about understanding beyond the obvious and about what’s not being said by your customers.

Good stuff.

26 May 09

Gucci Spot by Chris Cunningham

Music video director Chris Cunningham directs this spot for Gucci. Rumor has it that Neuromancer and Cunningham are not meant to be. Sigh.

It’s been interesting to see the luxury brands branch out with their directorial choices. Here’s another spot for Chanel No.5 directed by Jean Pierre Jeunet.

via DARE

19 May 09

The Gospel According to The Office

I snapped this one in front of the church around the corner from my home. I applaud the inventiveness here.

08 May 09

Local Commercial Goes Viral

A few weeks ago a local commercial for the North Carolina furniture store The Red House caught on fire. As of this writing there are over 600K views on YouTube.

The low budget commercial touts that The Red House is a place where Black and White people can “just get along”. Clearly the racial references in this are what has prompted its “popularity”.

The spot was created by the North Carolina-based comedy duo Rhett & Link. In an interview from a local paper, it’s clear that the two love the creativity that’s born of the low budget limitations of local commercials - they view it as an art form.

It’s always refreshing to watch brands and small businesses really leverage the limitations of a low-buget spot. Geico has been using this as its platform for years - though they look like they’re spending a lot of money to make their spots look low budget. Slim Jim’s commercials however were truly born out of their budget limitations - and were hugely successful for them.

I remember growing up outside of Philadelphia and seeing the commercials for Krass Brothers every Saturday morning. When done right, these things can really stick.

As far as the Red House, be sure to check back here later when I finally realize that I’ve unwillingly become a shill for some ironic big brand ad campaign.