dechezette

28 June 10

The Chief Detail Officer


Rory Sutherland uses some comical examples to point out that small, inexpensive solutions can often be more memorable and effective at solving big problems than more forceful and expensive solutions.

He suggests the creation of a new role, the Chief Detail Officer — someone who can focus their attention (and budget) at creating multitudes of “cheap” tactical solutions

26 April 10

You Must See William Kentridge at MoMA

“A hypnotic mechanized puppet show with video projects”, was how a co-worker described a piece of the William Kentridge exhibit currently on show at the MoMA. Anyone who knows me knows that this is the kind of sound byte that gets my attention.

I was utterly blown away by the exhibit. It was some of the most moving work I have seen in recent memory. I particularly connected with his video work which combines his expressionist charcoal stop-motion animation with graphical collages reminiscent of the Brothers Quay.

William Kentridge: Five Themes is at MoMA through May 17th. Don’t miss it.

Check out more videos of the “puppet show”. MoMA’s site for the exhibition is pretty cool too.

02 March 10

Tax Me Please

There’s two things you can count on in life. Death and taxes. And you can pretty much count on people not liking either, right? Well, actually, no.

Turns out the Danes love their taxes. That’s right, love.

This Planet Money podcast was a reminder to me to not be so quick to jump to assumptions. I’m not just talking about local and cultural differences. I’m talking about statements like “that’s never worked before.”

Don’t be afraid to question the obvious.

Or as George Clinton says, “Free your mind, and your ass will follow.”

16 February 10

Kodak’s Brand Transformation

According to the Financial Times Kodak has gone through the most radical business transformation in history.

Here’s a company snapshot to give you an idea:

  • Company employees 1988: 145,000
  • Company employees today: less than 20,000, 60% of which are new in the past 4 years
  • 19 products drive almost all the company’s revenue, 11 of them are digital
  • Half of these products didn’t exist 2 years ago
  • In this video CMO Jeffrey Hayzlett is very open about the rapid pace and in-flux state of their brand transformation.

    I have to say that I love this guy. In a very entertaining and humorous way he highlights the company bottlenecks that have them producing break-through products with meaningless names (i.e. Zi8).

    In my opinion Hayzlett’s energy is just what this company needs if they’re ever to become a household name again. Seems like a great client to work for.

    06 February 10

    Typeface, the Movie

    Typeface is a movie about a museum and print shop in rural Wisconsin that has a rich history in wood type. As the number of craftsmen (and women) of this trade have rapidly declined over the years, this museum hope to preserve this history and hopefully inspire a new generation.

    Having worked for some time in a print shop in my younger years, and quite literally around 2-color presses, I have a bit of a soft spot for stories like this one.

    For more information on the Hamilton Wood Type and Printing Museum visit their website.

    But what’s with the inch mark in place of the apostrophe at the end. Shame!

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