dechezette

10 March 10

PixieTea Music Video: Brought to You by The iPhone

This music video from Chinese artist PixieTea was recorded almost entirely on her iPhone 3GS — music and all. I really love the DIY feel of this production right down to the living room setting. And it’s great how the apps and the iPhone are characters in the story. The limitations of the medium add to the charm of the production.

This movement reminds me of the early days of desktop video that sparked venues such as the Low Res Digital Film Festival.

To see a really spectacular music video shot entirely on an iPhone, check out this one from Mario Cavalli.

via Gizmodo

02 March 10

Tax Me Please

There’s two things you can count on in life. Death and taxes. And you can pretty much count on people not liking either, right? Well, actually, no.

Turns out the Danes love their taxes. That’s right, love.

This Planet Money podcast was a reminder to me to not be so quick to jump to assumptions. I’m not just talking about local and cultural differences. I’m talking about statements like “that’s never worked before.”

Don’t be afraid to question the obvious.

Or as George Clinton says, “Free your mind, and your ass will follow.”

16 February 10

Wired Magazine on a Tablet

Last week the folks at Wired unveiled their vision for the tablet version of Wired.

As other publishers have demoed their tablet vision over the past few months, there’s nothing really new that we’re seeing here. But that’s likely because Wired is one of the first to get past the prototype and into a live product. No small feat.

The content is created in Adobe InDesign(!) and powered by an AIR app. I think I just heard a collective sigh of relief from print designers.

Editor Chris Anderson sees this (as do the other publishers) as an opportunity to “reset the economics” of publishing, and give people an experience that they’re willing to pay for.

As I look at the stack of un-read copies Wired in my office, who knows, maybe I’ll bite when I get my iPad.

Kodak’s Brand Transformation

According to the Financial Times Kodak has gone through the most radical business transformation in history.

Here’s a company snapshot to give you an idea:

  • Company employees 1988: 145,000
  • Company employees today: less than 20,000, 60% of which are new in the past 4 years
  • 19 products drive almost all the company’s revenue, 11 of them are digital
  • Half of these products didn’t exist 2 years ago
  • In this video CMO Jeffrey Hayzlett is very open about the rapid pace and in-flux state of their brand transformation.

    I have to say that I love this guy. In a very entertaining and humorous way he highlights the company bottlenecks that have them producing break-through products with meaningless names (i.e. Zi8).

    In my opinion Hayzlett’s energy is just what this company needs if they’re ever to become a household name again. Seems like a great client to work for.

    11 February 10

    BestBuy Laptop Discovery Tool?

    image
    I’m continually baffled by retailers that waste their money (and our time) with impossibly useless product finders. This one from BestBuy is one of the worst ones I’ve come across in a long time.

    There is just so much wrong with it that I can’t bear to waste even more of my time writing about it. If you feel like wasting some of yours, check it out for yourself.

    Otherwise I think the image above says it all.

    Just imagine if BestBuy created an easy to use tool that asked human questions and gave meaningful results. Think of what that could do for their brand.

    Then again, considering the BestBuy in-store experience, maybe this tool real is on brand.

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