AOL CEO Tim Armstrong introduces the new AOL brand identity to employees in this video. The brand is supposed to officially launch in December.
There’s a few interesting treatments in there, but there’s also quite a bit that feels lackluster and stock. As far as employee communications go, I hope this was broadcast with some other supporting documentation, as all this video really says is “hey, we’ve got a new brand identity”.
I’m interested to see if this identity feels as dynamic in the places that it’s going to live the most: the upper left corner of their digital properties.
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Brand Identity