I’m continually baffled by retailers that waste their money (and our time) with impossibly useless product finders. This one from BestBuy is one of the worst ones I’ve come across in a long time.
There is just so much wrong with it that I can’t bear to waste even more of my time writing about it. If you feel like wasting some of yours, check it out for yourself.
Otherwise I think the image above says it all.
Just imagine if BestBuy created an easy to use tool that asked human questions and gave meaningful results. Think of what that could do for their brand.
Then again, considering the BestBuy in-store experience, maybe this tool real is on brand.
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Interaction Design & User Experience