With cruises being the low-cost vacation alternative, Carnival Cruises is among those not dialing back their marketing spend. This street-side interactive digital aquarium campaign caught my attention. The execution seems a bit rudimentary—but points are given on the concept. My gut reaction was that this tech-focused campaign didn’t speak to their core demographic. I always envisioned the cruise-goers to be my 60 year old accountant. But I was surprised to find out that 25-39 year olds represent a significant group for them - and one that I’d expect holds some growth opportunities in this economy.
I’m going to try to run out and check out the one here in New York.