I’m constantly surprised at the lack of attention that large companies put into their search experience - even the “technology leaders”. Search is a major interaction that many have with a company’s brand, yet search results are treated as a undifferentiated list of links (read: Google).
Many companies cite the huge undertaking it would take to properly tag their mounds of content. Fair enough. But why not try to be a little creative with this problem. Let your employees and visitors help you. Employees whose jobs are linked to the retrieval of this content will certainly be incented enough.
Search results need to be looked at as an opportunity not a utility. Publishers and retailers get this. Funny how those selling them the solutions don’t.