The National Weather Services mission statement states that it exists to provide its services to aid in the “protection of life and property and the enhancement of the national economy.” Not a small responsibility.
Why is it then that they haven’t updated their communication standards to include upper and lower case in their text advisories. While severe weather is severe weather, WIND ADVISORIES scream at you as much as a TORNADO WATCH. In both cases I’m still likely to PANIC WHEN I READ ALL CAPS and HAVE A DIFFICULT TIME READING IT which FURTHER ADDS TO MY PANIC. In these new days of the Interweb we’re consuming more and more of our timely information on our computers and our mobile devices - all caps doesn’t read quite as well as it did on our old teletypes which we abandoned about 30 years ago.
When people panic they make bad decisions, and bad decisions lead to acts that work against what this agency strives to protect.