What is Design Strategy? Why are ideas more important than insights?
Design and innovation consultants Continuum have put together this entertaining and informative 11 minute video to give you a look into their process and philosophy.
The real challenge lay less in the technical problem but often…in trying to solve the human problem. It’s about understanding their needs and their aspirations and meeting them in some way. So, we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us, as creative people in our profession.
via Core77