A few weeks ago QuickSilver Software Longbox, Inc. announced that their LongBox Digital comics reader would be forthcoming. Longbox is being called the iTunes for comics.
Demand for this type of service is being generated by several factors.
- Printed comics are expensive ($2.99 and higher). LongBox issues are .99
- Your local comic shop can’t carry everything. And some comics quickly sell off the shelf.
- Customer expectation. Everything is becoming available digitally: music, movies, TV, books, news.
A few weeks ago I met the first person I know who reads all his comics on his computer. He truthfully told me that he downloads them all illegally as he can’t afford the print editions.
Longbox has its own proprietary format (LBX), but it will also support the CBZ and CBR open formats. Meaning that my acquaintance will still be able to read his bootlegged copies, but maybe he might consider purchasing legal ones that now cost a third of the price.
I have to be honest that between being a collector in my younger years and now a casual reader, it’s hard to imagine replacing the experience of visiting the comic shop and the tactile experience of flipping through a beautifully printed edition with a computer screen.
But Longbox’s announcement combined with the success of the Kindle and the recent rumors of the Apple tablet are clearly signaling to me that digital comics’ time has come (or near enough).
And while hesitant, I think I’ll be a convert.
Cnet has a good write up. Interesting to see the user comments there too.