Love it or hate it, advertising is a medium that attempts to influence every aspect of our lives. Why is it then that in a nation as diverse as the US, the make up of the creatives that craft those messages lacks that same diversity?
Enter Adversi+y. Adversi+y partners with organizations to try to reach kids while they’re in high school to education them on opportunities in the field of advertising—helps them connect the dots between that cartooning skill and what it means to be an art director. Getting to kids before college helps them know what their options are before they’ve sunk the time and money into another higher education route.
Great organization. Great cause.
A big win for Adversi+y in 2008 was their backing from The One Show. Shortly after celebrating the one year anniversary of this partnership The One Show pulled the plug, citing financial difficulties.
Last month Advertising Age caught up with 27 year old founder Julius Dunn II to talk about their mission and the failed partnership. Check out the video.