Chris Anderson, Editor-in-Chief at Wired, and author of The Long Tail has recently released his new book Free: The Future of a Radical Price.
With the publishing industry currently imploding, “free” is very controversial these days. Malcolm Gladwell slammed Free last month in The New Yorker.
To put his money where his mouth is, Anderson released the entire book as a free audiobook available on iTunes. While his book cites compelling examples of how “free” translates into profits, I’m not sure how that will work for him here. Probably from enough chaps like me writing about it and linking to Amazon for the real book.
I’m about half-way through and haven’t hit anything revelatory. But maybe that’s because I’ve been listening in on this conversation for some time.