Rarely do banner ads get my attention. The latest campaign from eBay stopped me in my tracks. They’re beautifully designed, well conceived, and engaging. This one was a quick cooking lesson in seared sea scallops. You can roll over each of the items to see average prices, and click to search for them on eBay. These are great examples of acknowledging that consumers will engage with your brand if you are providing something of value - rather than just broadcasting your marketing message.
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Advertising,
Brand & Customer Experience