Last summer when shopping for some flip flops I found myself wandering into a Hollister store at the mall. I have to say that it was one of the more immersive brand experiences that I’ve had in a while.
With shuttered windows, teal flooring, and cozy lounge chairs, the store both inside and out resembles a Southern California beach shack. The inside was dimly lit, music was cranked and the Hollister signature scent filled the air.
Their e-Commerce website does a great job carrying over the brand image online.
If you get the chance I recommend visiting the store. You’ll likely be feeling your age, but it will be hard to not be impressed.
Wikipedia has some background info on the Hollister story.