A few weeks ago my wife had a bit of an accident in the kitchen with a cutting knife. As we quickly took action to slow the bleeding I scrambled to look online to see if the wound was serious enough to warrant a visit to the emergency room for stitches.
I landed on About.com’s First Aid site. And after reading some informative articles I clicked to watch this video on how to dress a wound. Would you believe that I first had to sit through an ad spot? The video is currently playing ad-free, but I’m not sure if that’s because they caught this monumental fail or if the campaign had wrapped.
My wife is OK, btw.
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