dechezette

imageThere’s an organic body care brand that my wife and I have been fans of for many years. I’d go as far to say that for their hair care products, we’re brand loyalists.

The brand is Kiss My Face.

The name feels kind of awkward ... you just can’t help thinking: Kiss My Ass. Years ago I chalked that up to the folksiness that some of these organic brands have. Well, folksy or not, these guys are being sold through Target and Whole Foods, which certainly begins to push them towards mass market.

There’s also a few products that are a bit challenged on the naming side too:

  • Miss Treated Shampoo
  • Big Body Shampoo
  • Rough Thyme Shower and Bath Gel

These are puns gone wrong, so to speak. Most of their product naming is pretty straightforward, but somehow a few bad ones slipped by.

There’s few gems on the website as well, such as “The cold war is over—it’s time for a hot bath!”

Regardless of whether their kissing my face or my ass, as long as they keep making good product they’ll be kissing my wallet.

posted to Brand Identity
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