With the rise of social media, ad blockers, time-shifting, and the decline of newspapers and magazines, the industry is frequently speculating if advertising is dead. The question really is, “how is advertising transforming and redefining itself.”
This AdAge spot presents one of the more powerful forces in this movement: Mommy Bloggers. When you have Walmart, the world’s largest retailer, promoting and listening-in to this group, you know it’s big.
Move over gadget-freaks and car enthusiasts.
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