Sparks went off when MasterCard’s Worldwide CMO Larry Flanagan realized that when you provide value to consumers you’ll have their attention.
Larry’s realization seems to align with a previous post I did that talks about how that’s exactly what MasterCard hasn’t been doing.
I have to admit the demo of the Priceless Picks iPhone app caught my eye. But after playing with it I realized that it’s just more of the same fluffy, 3D, useless crap - the user reviews seem to agree.
I continue to be disappointed with how MasterCard fails to bring to life one of the most icon brand platforms in recent history. Truly priceless indeed.