Great Business Week interview here with Randy Komisar about his new book Getting to Plan B. Komisar redefines Plan B for entrepreneurs and new businesses as a refinement of Plan A - a plan that iterates and improves over time with the input of empirical data. Furthermore he states that studies have shown that businesses that inflexibly stick to Plan A are more likely to fail.
The crispness and clarity of this interview sold me on picking up the book.
It’s a short podcast. I recommend checking it out.
Sounds like a must-read for entrepreneurs.
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