Looking to sound smart in front of clients or at cocktail parties? No problem. The books that can help you are easy to spot at your local bookstore. The serif typefaces give them the a scholarly look. The no-nonsense white canvas says “I mean business” and makes the buzz-word titles easy to spot. The sound bite on the cover gives you the immediate satisfaction of feeling smarter before you’ve even opened the book.
We laugh and we cringe when someone quotes from one of the white books. Yet we can’t stop buying them.