SALT Branding recently released a report on trends in branding for 2009. I’d be surprised if there was anything in here a competent brand manager or marketer wouldn’t already know. But nonetheless, they’ve done a good job refining into a nice, easy to read package. And smarter still is the timely tie in to branding in a recession.
Eight years later though, I’m still waiting for someone to reference something besides Nike-iD. Sheesh.
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