In “the olden days” movie viewing was a one-way relationship. The studios pushed out the movies, and we sat in a theater or in front of our TV’s to watch.
With the advent of DVD technology a layer of interactivity has been added to the consumer experience. Interactivity, and all that that implies, is not part of the dna of the movie industry.
This video is probably the most succinct, comprehensive, and entertaining critique of everything that’s wrong with DVD movies. It shows us how, over a decade after the birth of the DVD, the user experience hasn’t significantly evolved. And how they continue to blatantly disregard the consumer.
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Interaction Design & User Experience