It’s truly rare when you come across a product placement that, not only doesn’t annoy but, actually feels integral to the storyline or a character’s development.
Enter HBO’s True Blood.
In True Blood, Vampires have come “out of the coffin” and are trying to live side-by-side with humans. And in doing so, some are trying to act more human. They’re on TV speaking about equal rights for Vampires. They’re out at bars ordering Tru Blood, blood in a bottle. They’re texting each other on their mobile devices.
And they’re hanging out at home playing Nintendo Wii. This family-friendly communal gaming console acts as a perfect device to reveal the human side of Vampires, even the evil ones.
Bravo to the team who connected the dots here.
Contrast the above clip with the Black Eyed Peas video below, which begins by feeling like an HP commercial.