I was ready. Really ready. I wanted to sit back and laugh while Pfizer spewed out jargony phrases worthy of bullsh*t bingo about Twitter. Boy, was I disappointed.
There’s a hope that these guys might actually get it.
Though, while they get it, they’re not quite sure what to say. Or more specifically, what they’re allowed to say. Although there are currently no federal rules around what pharma companies can and cannot say through social media, Pfizer has chosen to take the conservative route.
It continues to be interesting to watch how Twitter has accelerated the discussion of social media strategy in large companies. It’s quickly made executives looked down upon when they can’t answer that question.
posted to
Brand & Customer Experience,
Social Media