Last week the folks at Wired unveiled their vision for the tablet version of Wired.
As other publishers have demoed their tablet vision over the past few months, there’s nothing really new that we’re seeing here. But that’s likely because Wired is one of the first to get past the prototype and into a live product. No small feat.
The content is created in Adobe InDesign(!) and powered by an AIR app. I think I just heard a collective sigh of relief from print designers.
Editor Chris Anderson sees this (as do the other publishers) as an opportunity to “reset the economics” of publishing, and give people an experience that they’re willing to pay for.
As I look at the stack of un-read copies Wired in my office, who knows, maybe I’ll bite when I get my iPad.